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Image: Kent Desormeaux, Big Brown

UPS' gamble on Big Brown pays off

Capitalizing on the buzz around thoroughbred racing’s biggest event, UPS has inked a sponsorship deal with Kentucky Derby winner Big Brown. And the bet has already paid off. Full story

Ed Reinke / AP

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David Sweet's SportsBiz Spotlight

Do NBA dancers put fannies in the seats?
Sports museum opens in N.Y.
Derby hitting its stride
NFL draft is must-see TV
Cubs' sale a tale of ineptitude
Mickelson's endorsement deals
Big business of NCAA Final Four
Jeter, A-Rod top baseball list
The $1.7B productivity drain
Why advertisers shun MLB

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Image: Bud "Rocky" ad

Anheuser-Busch

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