Here are some tactics that will help you lure more buyers in:

Rent a wide-angle lens ($24 to rent for three days)
Buyers today shop by photos. Lots of good photos on a sunny day make your home look larger and brighter.

Sell your house on eBay
This is a foolproof way to get your home attention with really zero risk involved. The only cost is a $150 fee. Ebay draws a lot of traffic to your home and what makes it really great is that you can walk away at the end. The auction is noncommittal. Even if someone meets your price, you can always change your mind.

YouTube your house
A YouTube tour gives the buyer your personal perspective on what’s special about your house and can be linked with most major search sites. If you choose this method, you should be proactive in getting the video seen. Send links of the video to any interested parties and make sure your broker is doing the same. Insist that your broker get it on to their company’s Web site.

Go beyond traditional realtor networks
Two out of three homebuyers start their search online. The five highest-traffic Web sites are: 

• #1 yahoo.com
• #2 craigslist.org
• #3 zillow.com
• #4 trulia.com
• #5 homes.com 

Make sure people visiting these sites are seeing your home. If you are unable to do this yourself, ask your broker to do it for you.

Organize a neighborhood open house
Join up with other neighbors on a Sunday to lure more buyers in. Include a latte cart or a giant inflatable house in the backyard for kids to jump on.

Include a financial goody bag for the buyer
For example, you could offer to prepay taxes or closing costs. You can also pay for a year of landscaping, pool cleaning or maid service. Be creative and see what kind of incentives you think would entice a buyer.

Offer a big broker incentive
Consider offering your broker a weekend in Paris or a luxurious day at the spa.

Hire a professional home-stager
You can check www.homestaging.com for local members.

Remember to promote your own house
On average, it takes eight lookers to get one bid. The more people in, the more bids you get.

Rent a local billboard in your neighborhood
This may sound far-fetched, but it is not as expensive as you might think. You could also create magnets for your car to advertise your home (with house picture and contact information). Or dress your kids and their friends in “Buy My House” T-shirts and send them to town. Sometimes whacky tactics like these pay off.

With all this in mind, get out there and see if you can’t buck the trend. If you are willing to do what is necessary, there is no market you can’t sell your house in.

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